Building structure that holds. A brand studio and consulting group — we build companies from the ground up, then operate them.
The portfolioDunwell is a holding group that owns and operates a portfolio of digital businesses. We build each brand from naming through to launch — identity, website, product, and go-to-market. The portfolio is proof of work. Every brand under Dunwell was built by the same hands that consult for yours.
Naming, positioning, visual identity, brand architecture. From blank page to brand system.
Web apps, SaaS tools, internal systems. Designed, built, and shipped — not just specified.
Workflow automation, cost reduction, structural fixes. Twenty years of making large operations run better.
Websites, content, social media, live production. Everything a business needs to show up and compete.

AI resume editor and scorer. The editorial red pen — honest, specific feedback on every bullet. Pay once, own it forever.

Web and digital services for local businesses. We build your site, your cards, and your digital presence — then send clients to your door.

Media company — photography, video, social media management, live streaming, and live commerce. Stay current. Stay competitive.

Personal finance for individuals — budget tracking, net worth, and financial clarity. Pay once, own it forever.

Inventory, P&L, and cost variance for small businesses. Stop the bleed — know your true margins.

Growth and distribution studio — content, cadence, and launch strategy that turns zero users into first traction.
Electrical contracting — residential, panel/EV, and commercial. Built right, run right, scaling with licensed electricians as jobs demand.

Spool.
Local-first photo and video tool — finds duplicates, cleans up timelapse dumps, and organizes camera imports. Nothing uploads, nothing leaves your machine.
A custom varsity-jacket brand landing page built around a signature reveal — the hero "unzips" open like a jacket to show the product underneath. Prototype delivered; client engagement pending.
View the prototype →A full artist launch package — photography, a music video shoot, distressed brand identity, and an interactive vinyl-turntable website with a working merch store. Site live; artist onboarded.
View the site →Half-built ideas we're keeping alive — not yet brands, not yet dead.
Job/crew/time/expense tracking with Smart Import — ingests existing project plans and documents and fits them into your pipeline automatically. Originally scoped for a steel-framing client who's since gone quiet; kept alive as a standalone product concept.
View the demo →A local classifieds/marketplace shell — hero, search, categories, listings. Real monetization potential, but a two-sided liquidity problem to solve before it's a brand.
View the demo →Twenty years running large-scale operations at a major national carrier — from field crews to province-wide programs. Automated dispatching that cut repeat work by 80%. Restructures that saved $300K/year. Programs that delivered $1.5M in annual savings. That experience is available to your organisation.
Whether you need a brand built, a process fixed, or a product shipped — get in touch.
Province-wide infrastructure consolidation, BC & AB operations.
Automated dispatching system built from scratch — 15+ locations.
Frontline to Senior Program Manager. Built teams, fixed systems.
Aptly, Graft, Tacet — named, branded, and shipped without an agency.